The acquisition and subsequent management of Pantaloons by Aditya Birla Fashion and Retail Ltd. (ABFRL) stands as a significant case study in retail transformation, shifting the brand from a distressed asset into a cornerstone of India’s organized fashion sector. The Transformation Strategy (2012–Present) When ABFRL (then Aditya Birla Nuvo) acquired a controlling stake in 2012–13, Pantaloons...